In our initial post, we listed three essential components for creating successful crowdfunding campaigns. Having received such positive feedback, we decided to flesh out these three components even further with a three-part series (i.e. one blog per component). Our first post covered the favorable practice of providing transparent and accurate information. This second post will provide you with tips regarding sharing your crowdfunding campaign over social media.
Plan a Social Media Outreach
So you are extremely excited about the campaign you just created, the next logical step is to immediately inform all your family and friends, right? Well, not exactly.
Although it is highly advised that you inform your family and friends, social media bursts can be quite inefficient from a long-term perspective. Thus, instead of immediately informing others, we recommend that you first allocate all of that excitement towards building a targeted social media campaign. (in fact, we highly advise you to plan this out prior to starting a campaign!)
Creating Your Targeted Social Outreach
Within a targeted social media campaign, you should designate this such as:
• who your target audience is (think beyond your friends and family
• which social platforms you will utilize (e.g. Facebook, Twitter, Instagram, Reddit, etc.)
• how often you plan to post in general
• how often you plan to post per social platform
• unique copy and phrasing
• platform of content (e.g. standard post, post w/ image, video, etc.)
In regards to content, it is important to keep in mind that you will want to create as much social buzz as possible. For example, if your posts generate a lot of shares, retweets and likes, then your content will naturally spread beyond your own social connections. Therefore, be so creative and fun with your content that your friends will instinctively want to share your posts with their own connections.
As we discussed in our previous post, it is extremely beneficial for you to be as clear and straightforward with your motives as possible. Beyond the natural benefits, providing your audience with transparent information will help them understand why you are so passionate about your crowdfunding project. The more that your audience connects and understands your motives, the more likely they are to contribute, help, and share the cause.
General things to consider when seeking to inform your audience:
• Who? Who are you? Who are you trying to help? Who is of benefit?
• What? What is your campaign? What is your story? What do you plan to do?
• When? When do you need to generate funds? When is the project taking place?
• Where? Where are you going? Where are you from? Where do you plan to go?
• Why? Why are you so passionate about your project? Why should they care? Why is your campaign important?
Although this certainly provides you with enough information to take your campaign to the next level, Kapipal is dedicated to turning dreams into reality. Therefore, continue to check our site as we plan on expand on this post, as well provide you with even more beneficial information in the future.